jueves, 14 de octubre de 2010
No guarantee for future predictions
Could it be that both providers and users cannot do without a mutual stalled feeding process while competitive advantages can only be measurable when one provider outperforms the other? What do YOU get what is not delivered to your competitor?
Tailor made analyzes differ too much to qualify them similar to raw data because a consultancy service or support is more than sending a report with numbers.
For macroeconomic data there is a different qualification. Users of country data should more appreciate quality and efficiency but still the opposite is poignant.
Here an overview of the potential single sources for global (!) macroeconomic data and among them those providers most named the past six years (own experience);
- Global Insight
- The Economist (EIU)
- Oxford Economics
- Business Monitor
- Datamonitor
- Euromonitor
- Bloomberg, Reuters, Gartner etc
There are more but this is about giving an example of well known providers that have one opinion - their own - while they all offer (similar) industrial data too. A kind of one-stop-shop but then with one opinion while overlapping is common.
Now other alternatives for latest economic forecasts & outlooks are:
- Consensus Economics (our only global direct competitor but not in quality-synergy)
- Banks (amazing how strong people judge their own contacts and get "last" updates)
- Multilateral organizations and central banks (when you like 2-4 updates a year)
- Consultants (valuable but elsewhere, remain single opinion for economic outlooks)
This is not a "competitive study" or "total product comparison" but to point at who is outperforming who or indirectly calling for the leading position of macro data.
Years ago some of these above mentioned providers proudly presented how they beat a consensus (average) by using very little and not constant data but market rumors tell this can again be expected. It is time asking "how they do it"!
Unfortunately the past five years were hardly or better not successful in case of forecasting economic indicators globally. Would they proudly present failures too?
Before 2006 for example mostly the US was used and then those indicators that hardly moved such as GDP growth (though not split in consumption and investment) or unemployment rates. Sometimes even CPI ratings but as this again has many components it was not done regularly.
Hence, the US has always been a better analytic study place with weekly and monthly polls and surveys but although still existing it cannot be used at global levels.
With upcoming B(R)IC success and economic distress in the US and other G7 economies results of "out-performers" or "track records" were no longer seen.
Due to the crisis of the past years it is unlikely there are out-performers or those that constantly beat the average in these fast changing global economies.
Conclusion:
Outperforming is hardly possible in forecasting. Using some "soft" years of lesser volatile ones combined with stability is no guarantee for future predictions. Like with investments this should be stated officially and never be used as a feature.
Fortunately for the mentioned providers or other firms dealing with forecasting many in the corporate industry do not care, even not after experiencing the last downturn.
Unfortunately this will not benefit those who care because "no interest in macro" is not because of an immunity in their corporate results, strategies or planning.
"No interest in macro" (improvements) is too often related to the decision maker who uses personal and not business reasons like not willing to discuss or a narrow mind.
The coming years traditional data providers will face hard times when not being able to distinguish (further & better) their services and performances.
Corporate time is much more valuable than "time to read nice economic background stories" or "collecting at internet outdated information".
Risks always demonstrate how difficult they can be measured or tested. Afterward it is easier concluding and making decisions. Industrial leaders should know better.
Finally "purchasing a brand name", "knowing someone at board levels" or "protecting budget to save my job" will no longer be valid due to the ongoing macro complexity.
Getting away with excuses will no longer benefit the organization in downturns, in recoveries and periods of stability or growth. Can your firm afford otherwise?
Macro is no longer a secondary intelligence since no one can constantly outperform others while forecasts are constantly adjusted do to fast country changes.
When a track record or past performance no longer is a guarantee for future predictions what is left is a decision to take that data offering most synergies!!
martes, 1 de diciembre de 2009
Request
This week I was asked to explain more about our company, what we do and where we distinguish ourselves. Referring to our website seems not always enough and I do prefer personal contact by sending some recent reports and exchange thoughts by phone later.
I decided to make an exception. In this blog normally I only would like to have an indirect motive to combine my opinion with my work.
Nevertheless it seems a lot of professionals have no idea what we do or what we do for their competitor, government, central bank or even university.
Lacking the time to make a real fancy article I decided to keep it simple. At the end it is simple;
We improve your macroeconomic forecasts data of 50+ countries world wide by offering more quality, creating costs and valuable time savings while our fees can be up to 90% lower than your alternatives.
Get your economic forecast differences in 2010!
One of the most difficult parts of economic forecasting is avoiding damage while having very high costs.
The past years due to the economic slowdown forecasts lost most of their value. All forecasting sources lacked visibility and 2010 looks like a bumpy ride. So, what is then left? Synergies?
When talking about economic forecasts in general people claim only to look at them once or twice a year. When dealing with domestic markets, a small business or in non management position this might be possible but not in a regional or global role.
Some firms are less hurt by fast economic changes but they still make costs of monitoring.
When dealing with for example financial/strategic/demand/ planning, treasury activities, management reporting, business decisions, international salary calculations, new market entries etc. this is absolutely more frequently.
The past years should have wake up professionals and increased their demand for better economic forecasting tools or at least more efficient ones.
The combination of no value and high cost in a downturn can no longer be ignored. Let’s have a look at how most companies deal with this kind of forecasts during a period of 12 months.
Alternatives for economic forecast data:
1. Companies use the same source for macro as for industrial specific / sector data; the large traditional global providers.
While it might look efficient to keep all under the same roof there is hardly any advantage, especially in the past years.
Why relying on a single source? Would you accept that when your Pension Fund is managed by one person?
Sure, it is easier to administrate or to get approval. But cost / benefits remain at a very low level and there are no extras such as savings.
In fact people need more time to separate industrial from macro while others to avoid one opinion only use extra core time on internet to find more forecasts.
2. Companies cancel all or most of their external data providers to save costs.
A good example of mismanagement; cutting subscription costs but creating more labor costs as people now have to do their own data searching and compiling.
Sure, cancel what you do not need but what you need, do not do yourself by inventing the wheel.
Here costs can increase with almost 100%. Being on the payroll is a definitive direct cost, even when having lesser personnel, extra hours are directly wasted and much higher than fees of external providers.
Labor cost example:
Professionals on an average look at a certain country economy (outlook, indicators, forecasts) at least one hour a week. A variety here can occur as some months might be more important but per month a total of 4-5 hours is easily reached.
As these man hours are coming from mid and higher management the average hourly salary would around US$ 50. This brings costs of only monitoring macro per year at US$ 3,000 for one person.
Excluded are risks of using wrong data and the total expense depends on the size of the company. But either having 100 or 10 people the costs are too much.
Conclusion:
Some do not care. They have a budget and they order without looking at the benefits. Purchasing a brand identity is easier than purchasing value.
Others see improvements as a threat or believe appointing the management of the differences cannot lead to positive contributions (for them).
When using data providers it is important to choose those that can really help. Look at the alternatives for example. What is overlapping and what has the best ROI for example?
Keep core data about your industry or sector separated. Besides your own internal knowledge it is easier to integrate than combine it with macroeconomics.
Do not underestimate macroeconomic data by copying it from free sources. Out of date information can do more damage than good. And stop wasting corporate time on own economic research. It is not your core business, so why getting paid or budgets for it?
On top of core business changes a difference can also be made for non core, such as economic data. Instead of extra costs this can result in cost savings up to 90% and time savings which can be used better for core activities.
As long as traditional providers do not add extras or can demonstrates their values in downturns people should keep looking for better alternatives and smarter spending.
Remember in good times it is easier to make results or develop research but has your company already left the uncertain market conditions? Are budget restrictions off line and cost cuttings are no longer necessary?
How will your company deal with costs and values of macroeconomics in 2010?
When you are interested FocusEconomics can demonstrate the difference in terms of labor costs and valuable time for macroeconomic data inside your company.
Remember no one can predict economies. Why then spending more than necessary?
For a special offer for 2010 please contact me at; moostveen@focus-economics.com
Please select from the following regions; Americas, Asia Pacific or Europe.
Thanks and good luck with the business in 2010!
miércoles, 21 de octubre de 2009
"It's the economy, stupid"
"It's the economy, stupid" was a phrase in American politics widely used during Bill Clinton's successful 1992 presidential campaign against George H.W. Bush.
The recession at that time cannot be compared to the current one (in size and matters) but when looking at corporate campaigns the phrase has lost a lot of value.
Corporate spending on information has drastically been reduced as part of a total cost cut. This looks relevant and necessarily but what about economic intelligence?
Since May experience learn a lot about corporate spending behavior. Where outlooks remain grey and lacked with visibility it is not a surprise budgets for information have been cut.
Market conditions still show a volatility that should keep professionals informed of the potential business opportunity, even the smallest, which world wide is much decentralized.
This requires more time and stress testing to make sure when getting back into markets risks remain under control as far as possible.
Professionals in prosper times easier can make decisions as market conditions remain profitable but why not exploring better tools in desperate times?
To answer this it might be a false accusation but is it logical when economic outlooks are missing any visibility to continue with existing data providers or tools?
What makes decision makers decide to maintain essential economic information to support operations while the past 12 months no additional value was seen?
There can be five explanations for these questions:
1. They simply do not care or miss time to care. Business leaders, although referring to the economic impact on corporate development, do not look at macroeconomics or find them relevant in their decisions. They have other priorities.
This can be true because at certain levels, at the top, there is not time to monitor every country of interest. But what about lower levels of corporate finance & control, strategic planning, business development, market intelligence etc?
Why would in these departments managers not consider more effective tools for macroeconomics?
2. They leave these decisions up to their teams. Why would professionals not inform their upper management of possible improvements?
3. Only in good times it is allowed to spend on secondary information, such as macroeconomics. In other words when there is a budget left over.
4. A change would implement extra attention and labor to make the change successful. The fear of a change to distract people and learn another tool seems to override the potential benefits.
5. As discussed in other blogs it is fear itself of making a wrong decision. Rather no changes than any change that can jeopardize someone’s position.
Combining the above it still does not justify not welcoming improvements in terms of less spending, more time efficiency and overall benefits for each employee using macro to complete micro. What happens when nothing changes?
1. Total costs remain at the same high level or are even increased. While with current information providers discounts could be achieved any kind of synergy will be missed as long as additional benefits cannot be integrated.
2. Besides costs such as fees labor expenses are often higher because not all employees have access and need to find alternatives (internet is the worst alternative). People often forget to be on the pay roll.
3. Costs of risks cannot be calculated but when not improving any efficiency level operational results will rather decline than remain stable. Professionals in downturns often face higher work pressure and risks will be higher.
What can happen when making the right changes?
1. Total costs will be reduced as no longer (over) expensive and overvalued information providers are used or new tools are added to compensate them.
2. Corporate time savings will lead to lower labor expenses. As people have more time for core business, core business will directly benefit which increases the ROI.
3. Less stress and better time management can help risk assessments in for example market analyzes, financial reporting or strategic planning. Even business decisions are better supported.
Conclusions;
Instead of walking away from changes or being afraid of them it is better to consider them. It is too easy to claim satisfaction or sufficient access to available alternatives.
The past period has learn there is no such thing as “security”. When not being open for change will harm your corporation. It is then no longer the economy but corporate inefficiency, stupid!